Lab Podcast: Episode 13

The Sight and Sound of Search

Episode 13 - The Sight and Sound of Search | Floor 9 on acast

Overview:

Welcome to Floor 9! This week we have an in-depth conversation about how visual search and voice search are changing the way consumers are discovering products and information. Our friends and search experts at Reprise — David Thai VP Paid Search; Adam Edwards, Senior VP and Head of SEO; and Dan Toplitt, VP of SEO — join us for a lively discussion about the future of search and the implications they hold for brands.

What We Covered:

• Google Lens rolls out to Android and iOS devices: What is it? How does it work?
• A refresher on Pinterest Lens: What is it? Current use cases and brand opportunities?
• Consumer behavior and adoption of voice and visual search
• Looking ahead: Combining voice and visual search
• Takeaways for brands and marketers
• We laugh about Google Lens thinking Yoda is a turtle

Download and listen to this episode from iTunes or Google Play Store.

Related Links:

Google Lens Now Available on iOS [The Verge]

Quote:

“Voice search and visual search is imminent… and companies need to structure accordingly.”

- Christina Adranly

Here is where you can find the search experts online:

David Thai

• LinkedIn: https://www.linkedin.com/in/davidthai/
• Instagram: @djshakez
• Email: david.thai@reprisedigital.com

Adam Edwards

• LinkedIn: https://www.linkedin.com/in/adammedwards
• Email: adam.edwards@reprisedigital.com

Dan Toplitt

• Email: daniel.toplitt@reprisedigital.com