Lab Podcast: Episode 14
The Battle For The Home
Published in
2 min readApr 12, 2018
Overview:
Welcome to Floor 9! This week we break down the status quo and shifting dynamics of the smart home market. 2018 is the year where we are finally seeing the smart home emerge from its infancy. Largely driven by voice assistants from Amazon and Google, our major tech platforms are looking to infiltrate the most intimate space in consumers’ daily lives. How will the next platform war play out in our living rooms? Download and listen to find out!
What We Covered:
- Refresh on our Outlook 2018 trend The Battle for Home
- Reasons why Amazon and Google are so interested in the smart home
- Discussion about smart home market dynamics
- HomePod and Apple’s strategy for the smart home
- Facebook’s diminishing chances of entering the home market
- Data and privacy concerns in smart home
- Brand takeaways.
- We laugh about a connected toilet talking to a connected oven
Related Links:
Adam’s Tweetstorm about smart home product set up [LINK]
The House That Spied on Me [GIZMODO]
Quote:
“While voice is important, it’s a mistake to believe that it’s is the only entry point to the home”
- Adam Simon
Download and listen to this episode on iTunes or Google Play Store.
