Lab Podcast: Episode 154

Outlook 2024 Deep-Dive

IPG Media Lab
IPG Media Lab
Feb 16, 2024

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Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes:

  • Macro trends in consumer behaviors — starting at 0:42
  • Life’s New Beats — starting at 13:36
  • The Remixed City — starting at 24:50
  • The Revenge of the Monoculture — starting at 37:50
  • The Expanding Experience Economy — starting at 45:48

Make sure to check out the full version of Outlook 2024 report on Medium here: https://bit.ly/LabOutlook24

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.