Lab Podcast: Episode 157

2024 Developer Conferences are all about AI

IPG Media Lab
IPG Media Lab
2 min readMay 31, 2024

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May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments and competitive landscape.

In this episode, Chelsea Freitas from our Strategy team, along with Ryan Miller and Tom Trudeau from our partnerships team, took the Floor 9 mic and discussed all the highlights from the recent developer conferences, including:

  • Microsoft’s hardware-centric Surface event — 0:52
  • Is AI-powered Surface laptops a legitimate competitor to Apple? — 3:27
  • AI-powered Recall feature for the Copliot+ PCs — 5:01
  • Key announcements from Microsoft’s Build event — 9:03
  • Will people call them “AI” as more AI-powered features become productized — 15:25
  • The advertising implications of Copilot and Microsoft’s AI features — 16:45
  • Key announcements from Google’s I/O developer event — 19:55
  • The impact of Google rolling out AI search — 21:23
  • Google integrating Gemini AI into its suite of popular products — 24:31
  • Google’s new multimodal AI-powered creative tools — 29:03
  • Last thoughts on the AI race and wrap up — 32:52

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.