Lab Podcast: Episode 158

Apple Intelligence & Other WWDC News

IPG Media Lab
IPG Media Lab
1 min readJun 20, 2024

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As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam Simon and Ryan Miller took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competitive landscape, and more. Listen now to hear our analysis on the WWDC announcements, including:

  • Apple Intelligence overview — 2:20
  • Siri’s big upgrade — 5:58
  • Fun AI features: Genmoji and Image Playground — 10:26
  • Apple’s AI privacy promise & how it works — 14:04
  • Apple’s OpenAI partnership & ChatGPT integration — 21:07
  • How Apple’s AI strategy differs from competitors — 26:20
  • Safari Highlights & new Photos app updates — 30:01
  • New immersive Vision Pro content — 33:20
  • Implications for brand marketers — 37:58

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.