Lab Podcast: Episode 26

Food Innovation For Thought

Scott Elchison
IPG Media Lab
2 min readOct 4, 2018

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Overview:

Don’t listen to this episode when hungry, cause all we talked about is food! The food industry is going through an exciting phase of technological innovations, where incumbents and startups are racing each other to find new integration points in the value chain and bring more convenience and value to consumers. Starting with the big trends in the food industry today, we dissect what, how, and where we will be getting our fills in the near future before diving into some of the existing challenges that hinder the food innovations from going mainstream. Even if you don’t work for a food brand, this episode may still worth a listen because the disruptions in the food space offer valuable lessons for other industries as well. Click here to download and listen.

What We Covered:

  • The food value chain
  • Big trends in the food industry
  • What we will be eating in the future
  • How and where we will be eating
  • The innovation challenges facing the food industry
  • Brand takeaways
  • We laugh about the universal need for fresh avocados

Download and listen to this episode on iTunes or Google Play Store.

Quote:

“Pretty much every part of that ]food] value chain at this point is being attacked by startups and established tech companies who believes they can bring something new to the table.”

— Adam Simon

“A lot of the new behaviors and innovations that we are seeing in the food space are happening in other industries as well.”

— Christina Adranly

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