Lab Podcast — Episode 30

The Future of Play (feat. Lego)

Scott Elchison
IPG Media Lab
1 min readDec 7, 2018

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Overview:

This week, we had a tri-coastal conversation with special guest Tom Donaldson, VP Creative Play Lab at Lego Group, and Adam Simon, our head of strategy, about how technology is changing the future of play. The tri-coastal trio tackled a wide range of topics including AR & VR, voice-enabled devices, the role of education and end with a conversation about the growing concerns around screen time.

Download and listen to this episode on Apple Podcasts

What We Covered:

  • How digital technology is changing play today
  • Opportunities and limitations of AR & VR
  • We discuss the definition of play as it pertains to esports and gaming
  • Voice-enabled devices and their potential impact on play
  • The role of education in play
  • We end with a conversation on screen time
  • We laugh about how people used to fear novel as a corruptive past-time

Related Links:

  • Lego Bugatti Chiron [YouTube]
  • Floor 9 Listener Survey [Link]

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