Lab Podcast Episode 64: COVID-19 Special #5
What a Time to Go Live! (featuring Joy Robins from The Washington Post)
Welcome to the fifth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.
First up is a lively UM Roundtable discussion featuring Chelsea Freitas (Partner, Strategy of UM Worldwide), Christina Adranly, our Director of Strategy, and your co-hosts Scott and Adam. Together, we talked about why people are craving live content right now, how the shifting production methods are influencing overall production aesthetics, and how live video will evolve as a media format by integrating ecommerce capabilities.
Next, we have an in-depth interview with Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) interviews Joy Robins (Chief Revenue Officer of The Washington Post) on how COVID-19 is driving up news consumption, what readers want from news organizations today, and how brands can work together with publishers to get their brand messages across.
As usual, we wrap up the episode with some hot takes on the top news stories from this week from co-hosts Adam and Scott. You can find them on Twitter at @adamjsimon & @tippier. DM them your thoughts and feedback.
Covered News:
- Roblox’s in-game Bloxy Awards draw 600,000 spectators [VentureBeat]
- Facebook Launches Twitch Competitor Designed For Creating And Watching Live Gameplay [NYT]
- Clubhouse Voice Chat Leads A Wave Of Spontaneous Social Apps [Techcrunch]
- Google Will Now Let Any Business List Products On Google Shopping For Free [The Verge]
- Leaked images reveal Google smart debit card to rival Apple’s [TechCrunch]
Quotes:
When it comes to demographics, there is something for everyone who wants to participate in a live experience.
— Chelsea Freitas (Partner, Strategy, UM Worldwide)
We are seeing people feel more hopeful in the last couple of weeks; we are seeing this permission to entertain with more lively content.
— Joy Robins (Chief Revenue Officer, The Washington Post)
