Lab Podcast Episode 67 — COVID-19 Special #8
Forecasting Future Demands
Welcome to the 8th episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.
We start the episode with your co-hosts Adam and Scott going over some of the most interesting news items of the week — but not before offering some updates on a news story we covered last week.
Then, we hand over the mic to a quartet of UM Executives — Hamish Kinniburgh (Global Chief Strategy Officer), Josh Bock (EVP, Managing Partner, Decision Sciences), Tara Connington (SVP, Analytics), Huw Griffiths (Global Chief Product Officer) — to introduce “Consumer Demand Forecaster,” a new UM-proprietary product that was recently covered by the New York Times, Reuters, and the Financial Times. With this new tool, we leverage the latest data and machine learning to predict the upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works!
As usual, you can find co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. DM them your thoughts and feedback. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.
Covered News:
- Reddit Backpedals on Chat Feature after fierce backlash [Gizmodo]
- Spotify officially launches a shared-queue feature called Group Session [TechCrunch]
- Sidewalk Labs shuts down Toronto project [TechCrunch]
- Hamilton is getting released a year early as a Disney Plus exclusive [The Verge]
Quotes:
“When we started looking at those data, we saw some very clear signals.”
-Tara Connington (SVP, Analytics, UM Worldwide)
“We are updating these forecasts on a weekly basis for the foreseeable future.”
— Huw Griffiths (Global Chief Product Officer)
