Lab Podcast — Episode 69

The Future of Live Concerts feat. Ian Daly, Head of Brand Strategy, Live Nation

Scott Elchison
May 29, 2020 · 2 min read

In this week’s episode, co-hosts Adam and Scott interviewed special guest Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared his sharp insights on the current state and the future of the live entertainment industry, and we chatted about everything from drive-in concerts, musicians going live on Instagram, to the new media habits that fans recently picked up. Before the interview, Adam and Scott round up the weekly news and get excited about sports returning.

As usual, you can find co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. DM them your thoughts and feedback. Join us every Friday at 2pm ET on for our Office Hours live sessions.

Covered News:

  • Facebook says it will permanently shift tens of thousands of jobs to remote work [The Verge]


“When we talk about the future of live, at its core, it’s gonna look a lot like what we are familiar with, but we are going to pick up some new habits across different media that help fans engage in deeper and broader ways around those big events too.”

“One thing we saw from our fan survey was that what they want now is more interactive experiences.”

— Ian Daly, Head of Brand Strategy, Live Nation

Additional link:

IPG Media Lab

The media futures agency of IPG Mediabrands