Lab Podcast — Episode 70
Section 230 & What Marketers Need to Know feat. Alison Pepper from 4A’s
In this week’s episode, our old friend Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) interviews special guest Alison Pepper (EVP, Government Relations of 4A’s) to talk all about Section 230, arguably the most important law for online speech and social media. Together they discuss what it entails, why it is a recurring issue, how it benefits brands and marketers, and why it has become a point of contention in recent events. You may be surprised to hear, for example, that its origin has a call-back to the Scorsese movie The Wolf of Wall Street. Before we get to the interview, co-hosts Adam and Scott round up five of the most interesting tech and media news items of the week.
As usual, you can find co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. DM them your thoughts and feedback.
Additional resources for more information on Section 230:
1. ITIF — Information Technology & Innovation Foundation — https://itif.org/
2. EFF — Electronic Frontier Foundation — https://www.eff.org/
3. Professor Eric Goldman, Santa Clara University School of Law — https://blog.ericgoldman.org/
Covered News:
- Pinterest’s new Lens feature lets you find products based on your photos [Engadget]
- CVS is testing driverless vehicles in Houston for safe, socially distanced medical deliveries [The Next Web]
- AT&T exempts HBO Max from mobile data caps [Engadget]
- Bleacher Report tries live-streamed shows in its app [Digiday]
- Apple TV gains Peloton workout app following Fire TV and Chromecast support [9to5Mac]
Quotes:
“You get both parties mad at the [social] platforms for different reasons, and it’s starting to hit an inflection point.”
“There could be potentially a lot of upsides for brands and advertisers if there were to be a better environment for brand safety and brand suitability.”
— Alison Pepper, EVP, Government Relations of 4A’s
