Lab Podcast — Episode 71
Ad Industry Temperature Check Featuring Michael Kassan, Chairman & CEO of MediaLink
In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink. Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing a wide range of topics such as what agency searches and RFPs look like in the near future, the pressing need for creative sensibility, and the future of advertising events such as the Cannes Lion. Overall, it’s a stimulating conversation between two industry insiders with eyes on both the present and the future, and you don’t want to miss it.
As usual, co-hosts Adam and Scott offer their hot takes on this week’s news to kick off the episode. You can find them on Twitter at @adamjsimon & @tippier to send in your thoughts and feedback.
Covered News:
- Starbucks to close 400 stores, speed expansion of Pickup locations, curbside and more [TechCrunch]
- Why RH (formerly Restoration Hardware) is doubling down on brick and mortar [Forbes]
- Roku teams with Kroger to integrate shopper data and streaming TV ads [Corcdutters]
- IBM will no longer offer, develop, or research facial recognition technology [The Verge]
Quotes:
“We have an obligation, as an industry, to set the narratives.”
— Michael Kassan, Chairman & CEO, MediaLink
