Lab Podcast — Episode 72
The Future of Social Commerce feat. Kelsey Hunter, Founder & CEO of Paloma
In this week’s episode, co-hosts Adam and Scott talk to Kelsey Hunter, Founder & CEO of Paloma, which helps brands use Facebook Messenger as an ecommerce channel. Together, they discuss the accelerated development of social commerce, why retailers should look into messaging apps as both a direct sales channel and a retargeting channel, and how social commerce fits into the omnichannel retail transformation. If you care about the retail space, then this is a conversation you won’t want to miss.
Before the interview, Adam and Scott talk about two of the week’s top news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple.
You can find them on Twitter at @adamjsimon & @tippier to send in your thoughts and feedback.
Covered News:
- Apple Pay and iOS App Store under formal antitrust probe in Europe [TechCrunch]
- Walmart has partnered with ecommerce giant Shopify to expand its third-party marketplace site [Bloomberg]
Quotes:
“There are all these third-party channels where customers are figuring out what to buy and from whom, but brands are not really part of the experience.”
— Kelsey Hunter, Founder & CEO, Paloma
