Lab Podcast — Episode 81

Data Privacy as a Business Imperative (Ft. Arielle Garcia, Chief Privacy Officer of UM)

Scott Elchison
IPG Media Lab
1 min readSep 4, 2020

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On this special episode of Floor 9, we welcome Arielle Garcia, the newly appointed Chief Privacy Officer of UM, to a timely discussion on data privacy. From the regulatory landscape to consumer sentiments, to real-life examples of how to conduct responsible collection and use of data, Arielle talked us through them all and affirmed our stance that data privacy is a business imperative that needs to be taken seriously at every level.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

Quote:

“A future-proof data and media strategy really has to have privacy at its core.”

— Arielle Garcia

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