Lab Podcast — Episode 82

The New Normal

Scott Elchison
IPG Media Lab
1 min readSep 11, 2020

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This week on Floor 9, we are taking a step back and evaluating this new normal we’ve all found ourselves in, six months into this pandemic, from a personal perspective. Joined by Christina Adranly, Director of our Strategy team, the Lab trio discussed their experience of working from home, new pandemic social etiquette, changes in media consumption, and overall a first-hand review of this new reality that all brands must adapt to. As usual, co-hosts Adam and Scott discuss this week’s top news — from the Xbox leak to Apple’s upcoming event — before the main discussion.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback!

Quote:

“TikTok definitely appeals to the pandemic brain.”

— Adam

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