Lab Podcast — Episode 84

The Digital Future of Street Fashion (Ft. Chelsea Freitas from UM’s strategy team)

Scott Elchison
IPG Media Lab
2 min readSep 25, 2020

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In this episode of Floor 9, Scott is joined by two repeat guests: Christina Adranly from Lab’s strategy team and Chelsea Freitas from UM’s strategy team, who are also fashion experts that are here to explain how digital media has impacted the fashion industry, especially in street fashion, dissect how COVID-19 is changing street fashion, and how the future of digital apparel will play out. If you work with a fashion brand or just want to understand Gen Z better, this conversation is one that you can’t miss.

As usual, Scott and Adam talk about the biggest news of the week before the main discussion. This week, they covered Microsoft buying game developer Bethesda, Peacock finally arriving on Roku devices, and Spotify’s cool new interactive feature for podcasts.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback! Read this for more information on our latest media tiral with Roku and MAGNA.

Quote:

“Self-expression is non-negotiable for Gen Z.”

Chelsea Freitas — Partner, Strategy — UM Worldwide

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