Lab Podcast — Floor 9: Episode 3

Camera As Input

Scott Elchison
IPG Media Lab
1 min readOct 19, 2017

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Overview:

Welcome to Floor 9! This week we dive into the trend Camera as Input, building off last week’s episode where we discussed the importance of the smartphone’s camera. From AR and selfie culture to defining the next iteration of the branded asset pack, cameras have had a greater impact than one might think. But to what extent? Download and listen to find out!

What We Covered:

  • Brief definition of the trend Camera As Input
  • We tally up how many cameras are in circulation
  • Discussion on mobile AR, visual search, 3D assets and more
  • Angel makes us laugh

Selfie Fatalities Chart:

Download this episode from iTunes or Google Play Store

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