Lab Podcast — Floor 9: Episode 4
Conversational Interfaces
Published in
1 min readNov 1, 2017
Overview:
Welcome to Floor 9! This week we turn our focus to the latest developments in Conversational Interfaces, led primarily by the advances in chatbots and voice assistants such as Alexa and Siri. Alexa joins this episode as a special guest as we discuss how the very nature of communicating between human and machine is changing and how that will impact marketing communications.
What We Covered:
- A definition of Conversational Interfaces
- Discussion on where these devices will have an impact
- Recommendations on how to best activate in the space as a brand
- Alexa has a most excellent dad joke
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