Lab Podcast — Floor 9: Episode 9
Outlook 2018 Preview
Published in
2 min readFeb 1, 2018
Overview:
Welcome to Floor 9! We are back in NYC and ready to release the IPG Media Lab’s Outlook for 2018. This is our yearly publication of all the ideas that excite us for 2018 and beyond. We looked at new technologies, market forces and shifts in consumer behavior to help us formulate the overarching trends that brands need to pay attention in 2018 and beyond. Tech-driven disruption is coming to every industry at a rapid rate, and the IPG Media Lab is here, armed with the Outlook 2018, to help our agencies and clients navigate and adapt to these changes.
What We Covered:
How did we get here?
- 2018: The End of the Beginning
Four Major Trends to Watch in 2018
- All Culture is Digital Culture
- Two Paths Ahead For Retail
- Battle for the Home
- Brand Trust Is Consumer Access
- We laugh about the pronunciation of the word “home”
Related Links:
- Aggregation Theory by Ben Thompson
- What’s Up With Retail? by Floor 9
- Patagonia Protest
Download and listen to this episode from iTunes or Google Play Store.
