Lexus At CES: The Autonomous Driver

IPG Media Lab
IPG Media Lab
Published in
1 min readJan 7, 2013

Lexus demonstrated some autonomous vehicle features including laser tracking, gyroscopes, and forward and side-facing radars all geared toward scanning road environments and reacting to any danger. Lexus says most of this technology is in R&D and will not be available for quite sometime. Mark Templin, VP General Manager also explained that they’re aiming for the car not to be driverless but rather act as an attentive copilot whose skills can assist driving. Sounds pretty great to us. Stayed tuned for updates this afternoon on car infotainment systems.

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IPG Media Lab
IPG Media Lab

Published in IPG Media Lab

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IPG Media Lab
IPG Media Lab

Written by IPG Media Lab

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