IPG Media Lab
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IPG Media Lab

Looking for the Future of Retail in Chinese Malls

What U.S. retailers and brands can learn from a retail experience transformed by mobile payments and that embraced omnichannel

Inside a Hema store in an InTime mall in Hangzhou

The Multi-functional Mall

An ice rink insidean InTime Mall
A navigation sign listing all the dining options at the In77 mall in Hangzhou

The QR Code Revolution

QR codes are everywhere in China, from the bathroom to the register.

The Hema Experience

The entire Hema store is designed to push customer to download its app, both for in-store payment and for placing online orders.



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