Major Brands Embrace Shared Economy

From Kickstarter to Etsy, there are an increasing number of shared services that make up the collaborative economy. This trend is so pervasive that Web Strategists Jeremiah Owyang makes the claim for all business need to pay attention or they may fall by the wayside. In fact, Owyang proceeds to list a number of major brands to get involved in the space, and we’re not talking about makeshift popups. From BMW’s Drive car sharing service to Patagonia’s marketplace of used goods, this list may surprise you.