Microsoft Phases Out “Tag” Barcode Technology

Microsoft has chosen to phase out it’s Tag barcode technology, essentially a more sophisticated QR offering that allows for more data stored in a smaller space. The product that marries the physical and digital has some utility, but the lack of consumer adoption has made it less impactful. In fact, eMarketer reports that approximately 1/4 of smartphone users have ever scanned a QR code and those that do with regularity has to be far less. While NFC looks to supplant QR, it may be running into the same roadblocks.