Mobile Sales Dominated Black Friday Sales, According To PayPal And Walmart
Read original story on: TechCrunch
Yesterday we covered the stellar performance of online sales this past Black Friday weekend, and now various sources are reporting the staggering growth of mobile shopping as well.
Walmart’s online store reported that mobile traffic constituted 70% of its pageviews over the Thanksgiving weekend. Its designated mobile app also reported over 4 times up in usage from the same time last year.
Similarly, PayPal also saw a 43% increase in PayPal mobile shoppers on Thanksgiving, and a 51% increase on Black Friday. Other firms saw mobile accounting for somewhere between 27–30% of sales. So if you haven’t paid much attention to mobile commerce, you might want to start now.