Mondelez Brings Personalized Recommendations In-Store
Published in
1 min readOct 17, 2013
Amazon recommendations are a huge driver of purchase so why not bring that into the physical retail? That’s what Mondelez is planning for 2015, using Kinect technology to identify shoppers based on facial features and then displaying personalized messages in-store. While this technology exists today, brands need to be very wary of how they leverage that data given the privacy implications.