National CineMedia Partners With Twitter, Foursquare for Theater Ads

During its Upfront presentation this week, National CineMedia announced partnerships with Twitter and Foursquare that will contribute to the company’s new weekly series, highlighting the latest trending movie topics based on Twitter data. Distribution will be via NCM’s network of thousands of movie screens, as well as a social media site. Sponsorship opportunities will be made available for the videos soon. The Foursquare partnership will provide offers relevant to the movie-going experience based on check-ins and local results. This program marks a new link between the small screen and the big screen for advertisers.