Newest Development In Targeted Advertising: Political Ads

In the upcoming election, you might just get served with targeted political ads based on whether you lean left or right. Both parties are reportedly utilizing a new TV ad targeting system from DirecTV and Dish that takes advantage of public voter records to put personalized campaign ads on their DVRs at the household level. This new ad program promises to deliver a customized audience for statewide races and issue-based campaigns.