Parse.ly Does Intelligent Tagging

Web analytics startup Parse.ly does natural language processing to enhance the effectiveness of digital media publications. It extracts semantic data and compares it to standing data pools to determine the relevance of materials based on real-time traffic, historical performance, and social interactions. This technology extracts categories and tags from full page text, enabling intelligent relationship-generation. While this technology is presently designed to work for digital media publications, its API could lead to more creative uses, including advertising opportunities and intelligent product tie-ins.