Radio Killed The Podcast Star

Read original story on: AdWeek

At its first ever “Soundfront”, iHeartMedia pitched a dozen original podcast programs to radio ad buyers, citing the recent breakout hit podcast “Serial” as evidence of the format’s rising prominence. The 12 podcasts will run on iHeartRadio’s app, iHeartMedia websites and possibly some of the media giant’s radio stations, and some will be hosted by celebrities, such as Jared Leto and Jaime Pressly.

The radio behemoth is also teaming up with Snapchat to push a social marketing campaign on the latter’s platform as an effort to reach the younger audiences, who typically choose music streaming over radio, but also make up the mainstay of podcast audiences.