Report: Majority Of Americans Favor TV For News

IPG Media Lab
IPG Media Lab
Published in
1 min readJul 15, 2013

It can be easy to get caught up in the latest news feeds and aggregation apps and forget about how the average American still accesses their news: through TV. A new Gallup poll shows that a little more than half of the US still stays informed through TV, compared to 27% who consume news online. Not surprisingly, print has plummeted to just 6–8% of those 64 or younger. Check out the full report for the comprehensive statistics.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.