Shazam Aiming To Tackle TV Commerce?

With 20 million downloads, Shazam is quickly becoming the premier provider for second screen experiences beyond music identification. Shazam has branched out to TV programming and appears to be interested in couch commerce, enabling purchases based on the TV content. As CEO Andrew Fisher explains, “We have the ability to identify the product in a TV show so that when someone Shazams it, they could find out where a presenter’s dress is from in one click.” The potential solution cuts out the discovery phase altogether, enabling consumers to purchase at the point of inspiration.