Smartphone Shipments Overtake Feature Phones

IPG Media Lab
IPG Media Lab
Published in
1 min readApr 26, 2013

For the first time ever, there are more shipments of Smartphones than feature phones worldwide in the first quarter of the year, according to a new report from IDC. There were 418.6 million mobile phones shipped worldwide in the March quarter, 216.2 million of which were Smartphones. Not only was this the first time that Smartphones outpaced feature phones, it was also the first time ever that Smartphones represented more than half of the global market. Smartphone shipments increased by more than 40% year-over-year. Much of the growth of Smartphone shipments are taking place in emerging markets like China, Brazil, and India, where the concept of a ‘phone’ as a device that simply makes calls is rapidly vanishing with these nations’ development.

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IPG Media Lab
IPG Media Lab

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