Smartwatch Race Heats Up

IPG Media Lab
IPG Media Lab
Published in
1 min readMar 22, 2013

Today LG has officially joined Samsung in the race to create a functional, practical smartwatch. Of course Apple has been rumored to be developing their own watch — but they haven’t confirmed anything — and now according to the Financial Times, Google has also begun development on a smartwatch, again unofficially. Sony has already shipped their own, and Kickstarter darling Pebble is already very successful in their own right. The takeaway? In due time, you won’t want for smartwatch choice, if these come to pass. It’s no longer a matter of if; it’s a matter of when, and how prepared you are for the watch market’s coming of age.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.