SNAPCHAT, MAGNA & IPG MEDIA LAB presents: The Power of Camera Advertising

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands

IPG Media Lab
Oct 24, 2018 · 4 min read

The full study can be found here.



IPG Media Lab

The media futures agency of IPG Mediabrands

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Keeping brands ahead of the digital curve. An @IPGMediabrands company.

IPG Media Lab

The media futures agency of IPG Mediabrands