Social Media Nostalgia: Timehop Partners With USA Today

IPG Media Lab
IPG Media Lab
Published in
1 min readJan 29, 2013

Nostalgia can be an incredibly powerful experience, which is what makes Timehop so successful. The daily email service surfaces your social media activity from one year ago and now features companion stories from USA today to remind people of the major news events at the time. It’s a great way of repackaging USA Today’s content and making a personal connection with readers. Brands take notice!

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.