Square To Leverage Customer Data Into Email Marketing

Read original story on: VentureBeat

Earlier today, mobile payment solution provider, Square announced its new expansion into email marketing. Aiming to help its cohort of businesses to engage with their customers, the company introduced a new tool suite that makes good use of its purchase and payment data to gain consumer insight and help businesses optimize their newsletter campaigns for better personalization and targeting. This marks the latest in Square’s continuous effort to diversify its revenue streams.

Header image taken from Square’s Official Blog