T-Mobile To Offer iPhone Without Subsidies

IPG Media Lab
IPG Media Lab
Published in
1 min readDec 7, 2012

T-Mobile CEO, John Legere confirmed that the carrier will be selling the iPhone and will not be subsidizing the device. The radically different pricing structure offers far less expensive data rates in exchange for ponying up the $650-$850 to purchase the phone. While Europe has embraced this model for years, it remains to be seen whether U.S. consumers will buy in.

--

--

IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.