Target Announces Pinterest-Based Online Storefront

Called the “Target Awesome Shop,” Target’s new e-commerce storefront is powered by Pinterest. Refreshed daily, it’s an amalgamation of pins from Target’s own online store and users on the social networks, showcasing user’s favorite pieces and driving engagement. The idea is to create a curated experience with data from trending products that combines analytics and data from social networks, as well as the Target site itself, to create a best of both world scenario. It’s worth keeping an eye on, particularly to see whether the social network, for all of its plaudits, can actually increase sales figures.