Tech And Fashion Need To Work Together

IPG Media Lab
IPG Media Lab
Published in
1 min readNov 24, 2014

Read original story on: TorrentFreak

Pirated luxury watch faces for smartwatches are now on the watch list of luxury watchmakers, as several high-end brands, including Omega, Tissot, and Certina, have teamed up in an effort to take the unauthorized designs off from the Internet.

While revealing issues in digital design copyrights, this development also signals a missed opportunity for luxury brands to actively work with tech companies that are developing smartwatches. This piracy proves that there’s a demand for luxury brand association in the growing wearable market. And as we spotted in a recent trend report, it’d be a good thing for the fashion and tech industry to work together.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.