The Challenges Of Kickstarter

IPG Media Lab
IPG Media Lab
Published in
1 min readNov 28, 2012

Kickstarter’s premise is pretty great. Take a bunch of clever entrepreneurs and empower them to make the creations people demand. But as Fast Co’s Mark Wilson points out, there can be a lot of risks involved, particularly regarding supply chain. While larger corporations may be able to handle the production to create scalable products, it may stifle the very creativity Kickstarter is known for.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.