The Cloud Services Price War May Have Just Started

Google, looking to lure startups away from the ever-popular Amazon Web Services cloud, announced a cut in its cloud storage and access rates, effectively kicking off a price-undercutting war with Amazon that seems likely to leave other, third party cloud providers in its wake. On one level, competing with Google and Amazon on a price to features and scale ration seems impossible for companies without their financial clout. To startups, the new progressive pricing models and features mean that Rackspace and Amazon are now only on par with — or indeed less attractive than — Google’s service. As more and more business is done on the cloud, watching the price for access and services is integral to keeping pace with how digital business develops; don’t expect this to be the last time this story crops up in the media this year.