IPG Media Lab
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IPG Media Lab

The Cultural Impact of the 2020 Super Bowl

The biggest trends related to media and technology, and what brand marketers can learn from the cultural event

Image source: NFL.com

The 54th Super Bowl took place on Sunday night. As the biggest television event in the U,S., it drew in 102 million live viewers across platforms, which is about one percent higher than last year, and…

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Richard Yao

Richard Yao

Manager of Strategy & Content, IPG Media Lab