The Death & Rebirth of the Theatrical Window

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IPG Media Lab
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Richard Yao
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Aug 14, 2020
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10 min read
The Death & Rebirth of the Theatrical Window
The theatrical window is dead; Long live the windowing strategy
Photo by Edwin Hooper on UnsplashThe one-two punch of the AMC-Universal deal and Disney releasing Mulan on Disney+ looks like the demise of the theatrical window — a long-standing industry practice to maximize profits for studios and create an artificial moat of exclusivity for the theater business. Netflix…
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The Death & Rebirth of the Theatrical Window

The theatrical window is dead; Long live the windowing strategy

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Richard Yao

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