The End Of 3D? ESPN Drops 3D Channel

IPG Media Lab
IPG Media Lab
Published in
1 min readJun 20, 2013

ESPN has decided to drop its dedicated 3D channel which launched in 2010, based on high costs, low consumer demand and lack of adoption from cable companies. Sports programming was the catalyst for HD adoption so the flagship sports channel’s decision to no longer support 3D may mark the end of the medium. Likely to supersede HD will be 4K (4x resolution of HD) which had a huge presence at this year’s CES.

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IPG Media Lab
IPG Media Lab

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