The Google “Mobilegeddon” Starts Today

IPG Media Lab
IPG Media Lab
Published in
1 min readApr 21, 2015

Read original story on: Business Insider

Back in early March, Google announced its decision to prioritize mobile-friendly websites in its mobile search results soon with a tweaked algorithm. Now that day has come, and any website without a mobile-ready version, which includes 44% of the Fortune 500 companies according to a TechCrunch survey, can expect to see their rankings plummet in Google’s search results on smartphones. This change, however, is only for organic listings and does not impact AdWords ads. If your site relies on organic search and has yet to develop a mobile version, now would be the time to make one.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.