The New Rules of Social Engagement

The rise of stan culture & fancams, and what brand marketers can learn from it

Richard Yao
May 8, 2020 · 11 min read
Photo by camilo jimenez on Unsplash

As our cultural discourse and interactions move online, the ways in which we discover and experience cultural products are becoming correspondingly elastic and algorithmic. In short, all culture is digital culture now, and digital culture comes with its own set of rules and…