The Next Cool Bar Game May Be Powered By Virtual Reality

IPG Media Lab
IPG Media Lab
Published in
1 min readApr 13, 2015

Read original story on: AdWeek

Several alcohol brands such as Jim Beam, Dos Equis, and Fire Eater are all trying out virtual reality gears to win over millennial bar-goers at the crucial moments of drink purchasing. By offering at-the-bar VR gaming experiences powered by the likes of Oculus Rift and Samsung Gear, these brands look to capture the attention of patrons in a noisy, distracting environment and turn that engagement into brand awareness, or better yet, sales on the spot.

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IPG Media Lab
IPG Media Lab

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