IPG Media Lab
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IPG Media Lab

The OTT Premiere Season Is Upon Us

Apple and Disney officially enter the streaming arena, with AT&T and Comcast in the wings, and bundling is back in vogue

We tend to think of the era of Peak TV as something that has already happened, that there are already too many good shows to ever catch up on. But with Apple TV+ launching on Friday and Disney+ rolling out…

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Richard Yao

Richard Yao

Manager of Strategy & Content, IPG Media Lab