The Trigger SXSW: Charlie Karstrom, Gimbal

IPG Media Lab
IPG Media Lab
Published in
1 min readMar 16, 2015

We interviewed Charlie Karstrom from leading beacon provider Gimbal about how proximity technology is changing the way people experience events, how brands can benefit from beacon-generated data, and more.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.