The Trigger SXSW: Mark Ladd, Lyteshot

IPG Media Lab
IPG Media Lab
Published in
1 min readMar 14, 2015

Straight from Austin, TX, we talk with Mark Ladd about how Lyteshot’s innovative platform can bring digital gaming into the real world, as well as leverage hyperlocal retail experience.

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IPG Media Lab
IPG Media Lab

Keeping brands ahead of the digital curve. An @IPGMediabrands company.